SHOP THE VILLAGE CAMPAIGN
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This project was done for the Greenwich Village Chelsea Chamber of Commerce (GVCCC) - a nonprofit I worked for in the fall of 2021. I created print and digital materials to promote this event. All materials below followed event branding and featured the participating businesses in order to fulfill the project brief.
For the print design component, I created a Z-Fold brochure. This was for a winter holiday campaign, so I utilized winter imagery as well as the use of vector icons to help the readers navigate through the copy. The brochure featured all the participating businesses, so I designed a key to communicate the different categories.
For the digital components I was in charge of creating an informational website for the event as well as a few promotional videos for social media and the website homepage.
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Website
Promotional Video
Animated Social Posts
Z Fold Brochure
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Adobe: Photoshop, Illustrator, InDesign, Premiere
Website was created using the WIX platform
https://www.shopthevillage.nyc/
WEBSITE - Homepage Video
SOCIAL POST - Deal Activation Event
SOCIAL POST - Block Party Event